Roadchef Launches HGV Loyalty Scheme

Leading motorway service area operator, Roadchef, has announced the launch of its new HGV driver loyalty scheme – Truck Masters Club – the first of its kind offered by any operator on the UK motorway network.

The scheme, which will initially run as a one-year pilot, has been developed by Roadchef in conjunction with its HGV driver community and is designed to support the unsung heroes of our roads as they undertake essential work and make their experience on Britain’s motorways more comfortable. It is open to all HGV Drivers who stop at Roadchef sites and offers reward points in exchange for paid parking. Once collected, these can then be redeemed for vouchers to spend in the service area operator’s WH Smith stores, catering units or Days Inn hotels, or transferred to Love2Shop vouchers, which offer gift cards for over 90 popular retail brands.

It is very easy for drivers to sign up to the scheme, they simply need to download the Truck Masters app, complete the registration questionnaire and start parking at Roadchef service areas. Every driver will receive 100 points each time they pay to park, which can then be transferred to spend on site or in vouchers.

Tracy Baitup, director of commercial income at Roadchef, who worked closely with the HGV drivers on the development of the scheme, commented: “The Truck Masters Club is an absolute first of its kind on the UK motorway network and we are incredibly excited to launch it to our loyal community of HGV Drivers. A huge amount of time and effort has gone into ensuring it meets the very specific requirements of our HGV truckers and we have consulted closely with them to create the basic principles of the scheme – how it works, what the points equate to and the merchandise they can buy.

“It is, above all else, a scheme to make life easier and more comfortable for the HGV drivers who visit our service areas, giving them the opportunity to de-stress on a long journey. Hopefully, as time progresses, more and more HGV drivers will opt into the Truck Masters Club and Roadchef will continue to be the stop-off of choice for HGV drivers travelling on the motorway.”

The following outlets are currently participating in the Truck Masters Club scheme: Days Inn Hotels, McDonald’s, Costa Coffee, WHSmith, Fresh Food Café & Leon. (client to confirm others).

To download the app and become part of the Truck Masters Club today, visit www.roadchef.com/truck-masters-club.